Purpose is everything. Being a purpose driven business transforms the way you think, act and behave in business. Sadly, very few people and businesses in the fitness industry are purpose driven. They all want to “help people”, yet snake oil marketing for quick fixes – aimed and clients and coaches alike, has left the industry broken and void of all genuine purpose. Ego has prevailed, and it’s become dog eat dog. From a quick stat check, the fitness industry has an astonishing 80% turnover rate, meaning so many talented coaches are leaving our industry every year. Why? Because there’s no stability, security or progression. Coaches are expected to be business owners, and can’t do what they love – create impact and transform lives. Without further ado, let’s dive in.
’ Purpose is never ending’’
2:54 – Lack of purpose
11:39 – The fitness industry
13:38 – The weekends off
23:07 – Diversity and equality
30:32 – How do you find purpose?
32:27 – When is the end of the journey?
38:00 – Physical is the vehicle
45:35 – Fear of success
50:41 – Why do you need a coach?
55:19 – Why you need 2 years
59:40 – The root cause and lack of education
1:04:02 – Economy and poor health
1:16:51 – Ownership
1:22:43 – Moving past the social stigmas
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