RNT’s Rebrand, Rebuild & Relauch - What’s New?

RNT’s Rebrand, Rebuild & Relauch - What’s New?

Read our press release on RNT's rebranding journey, focusing on rebuilding and relaunching for greater impact

Akash Vaghela Akash Vaghela · Aug 24th, 2021

Akash’s Blog Beginner
18 Mins


    The Journey So Far

    It all started from an idea in a rooftop bar, where we were thinking about all the problems we wanted to solve for our members: trying and failing with cookie cutter quick fix plans, never getting real sustainable results, and never quite knowing what they should be doing.

    So we launched in May 2017 and really disrupted the market with our results, content and services. It was unique, different and fun. Since then, using our unique and proven Five Phase Methodology we’ve transformed the lives of over 2500 people in over 20+ countries all around the world.

    Along the way, I’ve learnt more about human psychology, applicable nutrition and training practices, mindset and behaviour than ever before. I’ve also learnt that whilst we entered as an online personal training business with a promise to get physical results fast, we’ve evolved into a transformation company with a mission to change people’s lives through fitness.

    This has all been driven by our members. I remember about 6-8 months in, I started getting feedback that completely threw me. Instead of focusing on the physical changes, it was everything else: their mental health, their careers, their relationships, and more. Our members were all telling me how they were becoming high performers in different aspects of their life.

    That’s when the real purpose of RNT Fitness really clicked for me. And it’s why today - over four years later, I’m excited to share with you our Rebrand, Rebuild and Relaunch. It’s been a long time coming. With our new identity, we hope to inspire you to do something remarkable in your life.

    A New Name

    I remember when we were first coming up with our original logo. It was drawn on a piece of paper and sent to our designer, who mocked up about ten different variations - each with a different colour.

    That, coupled with the fact our old website was mocked up overnight on a road trip to Birmingham a few nights before launch, means this rebrand has given us an opportunity to really think about what we want RNT to represent.

    Let’s first start with our name - RNT Fitness, where we’ve changed the acronym’s definition.

    Previously we have been...

    Results: Focused on a destination vs long-term journey

    Now: Fuelling desire for a quick fix

    Training: Missing the holistic approach to transformation

    I’ve always loved the acronym - RNT, but I’ve never been a fan of what it stood for. It served a purpose when we first launched (get physical results fast), but as we evolved as a company, it started to become a bit of a paradox to what we truly stood for and believed in.

    I toyed with changing the name itself (even registered a few new domains!), but with how much the acronym RNT is loved by our members and team, I decided against it at the last minute and kept RNT.

    What we needed instead was a new definition. Our essence is all about transformation, and the ‘T’ just had to somehow represent this.

    On a team WhatsApp group, we were going back and forth with ideas, until one of the suggestions struck a chord with everyone:


    Bingo! When I think about how ground-breaking RNT has been in the online fitness space, this was an easy winner. 

    Transformation is one of the most overused, yet misunderstood words in the fitness industry. When most refer to transformation, what they really mean is change. Getting in shape requires change. Staying in shape requires transformation. Doing something you never thought you could requires transformation to occur. If you get into shape and gain it all back 6 months later, all you’ve done is changed for a brief period of time. 

    As we developed and formalised our unique and proven Five Phase RNT Transformation Journey, what it also did was change the narrative of what ‘success’ in fitness looks like.
    It is no longer just about getting in shape in 12 weeks. It was about something a bit more meaningful. The journey we promote is one of self-mastery, self-care and self-love, and our name exists to signal a change in the definition of what transformation is.

    Our new meaning for our name also serves our new bold vision to see a world transformed. 

    We believe that a world that prioritises health and fitness is a better world for everyone as we feel better, look better and perform better. With every transformation, we create a domino effect in their family, friends, community, country and world.

    A New Logo

    With a bold new name and vision, we have changed our logo to match this, and reflect our own transformation as a company.

    The previous logo consisted of the RNT Fitness wordmark in all capital letters, along with three hexagons that represented a bodybuilding icon (for ‘real world training experience’), a DNA strand (for science), and a fast forward button (for ‘get results fast and now’).

    Our new logo is a bold wordmark alone. The ‘RNT’ is emphasised, to represent what it stands for, with the ‘Fitness’ now being written in predominantly lower case letters.
    This matches more with our brand personality of being empowering, inspirational, supportive, authentic and professional - words which came from the team and members when asking them, ‘if RNT were a person, how would you describe them?’

    The new logo is less ‘hardcore bodybuilding’, and more holistic and minimalistic. It’s also written in a new font - Raleway, a slick typography that fits perfectly with the cleaner look we are bringing to the brand. Formalising this font was also important because previously, our use of font has been inconsistent and scatty.

    New Colours

    We now use different colours. Our primary colour is now a new deep blue, away from the light turquoise type blue we had before. We wanted a deeper blue to represent the depths of our Transformation Journey, and to symbolise introspection, knowledge and trust in the journey itself.

    We’ve also introduced a secondary colour of teal, to complement the blue and bring with it feelings of hope, change and rejuvenation. What’s cool now is you’ll see the two being used in gradient format in different places on our website and social media. The purpose here is to show that subtle transformation is always taking place.

    The Great Reset

    The timing of our Rebrand, Rebuild and Relaunch is deliberate. Much of the introspective nature of our change came during the depths of the pandemic. As with so many others, it forced us to ask hard questions, and understand what we’re really about as a brand.

    Covid-19 has taught us all that our health is our number one asset. The evidence is crystal clear: being overweight and/or unfit exposes us to all sorts of diseases, risks and life-threatening illnesses. 

    But that’s not always something that’ll hit home for you right now.

    Rather, it might be that you’re not feeling, looking or performing at your best. It might be that you’ve been spinning your wheels with no results to show for it. Or it may be that you know you need a drastic change, mentally and physically, but have no idea where to start.

    This is why we’re launching our Great Reset campaign.

    It was first championed by the World Economic Forum, and later adopted by the Purpose Disruptors in the creative industry too. I couldn’t think of a more important industry now to push the Great Reset in its own right.

    So whether you’re starting for the first time, you want to get back to your best, or you’re ready to go to the next level, now’s the time to reset the bar and unleash the high performer in you. 

    Life is getting back to normal again, and you want to be on your absolute A game for it. You want to feel lean, clean and full of steam. You want to be mentally and physically sharp. You want the energy, drive and motivation to maximise your potential in life.

    And it all starts with the physical - it’s the foundation. The physical is the vehicle.

    Don’t waste this opportunity. It’s time to reset your mind, reset your body, and reset your entire lifestyle, so you can be at your absolute best now. It’s the time of the Great Reset.

    We’ve hit reset at RNT with our new identity, and our transformation campaign going forwards in the next 12-18 months will champion a reset for individuals, communities and societies alike to do the same.

    High Performance for High Performers

    When speaking to our most engaged, long-term members, a commonality they share is that they use RNT to be high performers in all aspects of their life.

    High performance is often associated with a status or economy, but it’s not. It’s a mindset that is available to everyone. It doesn’t matter your gender, ethnicity, environment, economics or politics. It doesn’t matter ‘how good you are’, or about being world class in a specific field. It has nothing to do with external, and everything to do with your internal. 

    Instead, it’s a strive from within to pursue excellence in whatever is most important to you. For some, it may be a career or business, for others it may be for their children, and for others, it may be overall health and living their best life. 

    Everyone has the potential to be a high performer. It’s when people unlock this high performance they start to lead fulfilling lives. The only key is the desire to better yourself.

    So far at RNT, we’ve been positioned as a platform for anyone who wants to make a physical change. We’re now repositioning ourselves to be specifically for ambitious and striving high performers.

    It’s for those who are driven to make serious changes, and use the physical transformation as a vehicle to achieve remarkable feats in their life. It’s for those who are self-motivated, don’t need their handheld at all times, and love the challenge of improving themselves. 

    Everything we do, from our content, services and culture, will reflect this change. The best bit about working with high performers is they have the power to create a tremendous positive domino effect in their unique communities. With this, we’re able to move towards our vision of seeing a world transformed.

    RNT is now all about high performance for high performers. If you consider yourself as one, or you want to be one, then this is the place for you.

    What’s Your Problem?

    In our quest to focus on high performance, we have analysed thousands of data points within our existing and previous RNT members to find the commonalities of what their biggest problems and pain points are.

    That’s why you’ll now see our brand new Transformation Scorecard being promoted on our website and social media with one question: What’s your problem?

    It’s a bit tongue in cheek, yet it’s exactly what it says on the tin. Everyone has a reason they’re not in the shape they want to be in, and through intense research and analysis, we’ve now identified the three profiles of transformation: a Maxer, a Buster, and a Seeker.

    The good news is, there’s no right or wrong profile. Everyone has the potential to transform and be a high performer, when the right environment, support and learning is given.

    From now, all of our content will be focused on helping each of these profiles, so we can better serve those who benefit most from our work.

    To find out your unique profile, take our five minute test now and discover the one thing that is getting in your way, so you can be on your way to high performance:

    Introducing RNT Pro

    Over the years, we’ve continued to hear the same common feedback from our members, and realised their needs had evolved as we did too, with the key points being that they want:

    • Everything in one place
    • Drip fed education that’s curated and ordered, to build from the ground up (and that they never had earlier in life!)
    • The blueprint on getting in shape and staying in shape
    • A structured approach to learning about training, nutrition and mindset
    • To cut through the noise of misinformation and know exactly what they need to know
    • More deep dives into topics to boost their knowledge
    • More intimate community and cohort support
    • A guide, not spoon feeding
    • To learn how to fish, not just be given the fish

    At the same time, we started to notice the seven commonalities in those who stay in shape for long periods of time, and they are:

    1. Mindset: A growth mindset 
    2. Education: A willingness to learn 
    3. Ownership: Complete ownership and responsibility for their actions
    4. Long Game: A long-term approach to lasting transformation 
    5. Why: A genuine purpose to be in shape
    6. Community: The right environment, accountability and support network 
    7. Values: Prioritising continued health, self love and self care 

    With all this research, we started to ask ourselves: 

    • How do we upgrade our delivery to achieve this?
    • How do we deliver the ultimate transformation platform?
    • How can we do this all whilst aligning and elevating with our vision (see a world transformed), mission (change lives through fitness) and values (impact, service, self-mastery, community and lifestyle)?

    And so the ideation and testing began at the end of 2020, and we’re now months away from relaunching as RNT Pro. 

    RNT Pro

    If you liked the old RNT, you’re going to love what we have in store for you. 

    With our new brand identity and positioning, RNT Pro will now move us completely into our own lane, leading the worldwide transformation industry to provide you with a game changing platform to execute our winning formula to a whole new level of high performance.

    Built on unique and custom technology, we’ve invested heavily to help scale our efforts, so we can impact more, serve better, create more room for self-mastery, build better community relationships and promote the lifestyle we believe in.

    The team behind building RNT Pro has each on average 10+ years of experience successfully working with people, and it’s been designed to provide you with the four things key to your success: personalisation transformation protocols, drip-fed holistic education, omni-accountability systems and an intimate community.

    The way we have designed it is so you will have more advanced knowledge and understanding of nutrition, training, mindset and lifestyle than most PTs and coaches out there! 

    Think of RNT Pro as your very own MBA in transformation. You’ll be educated and empowered to become your own coach for life so you’ll never rebound, try a quick fix, or worry about losing control of your health again. You’ll also be tightly bound into a high performance community that normalises a healthy and fit lifestyle - one of the key tenets of being in shape for life.

    We’ve been oversubscribed for our last ten intakes, and have spent all of 2021 working on opening the doors again with our upgraded service for you.

    It’s now here. It’s high performance for high performers, and for more information on RNT Pro, you can read our brochure here.

    A Special Thanks

    Our new brand embodies so much more of what is important to the RNT team - holistic transformation, unlocking high performance, and a love for seeing people do remarkable things in life.

    I want to give a special thanks to all of the team who’ve helped tremendously in bringing this new brand to life. It’s been an incredible journey, and I’m really excited to see where it takes us next. I also want to thank Gloss Media and Userbrain for their hard work in designing, building and creating much of what you see on the website here.

    If you’re interested in reading our new brochure, you can do so here.
    Akash VaghelaAkash Vaghela

    Akash Vaghela has spent 10+ years transforming bodies and lives around the world, and in May 2017, founded RNT Fitness to serve this purpose. His vision is to see a world transformed, where ambitious high performers experience the power of the physical as the vehicle to unlock their real potential. He’s the author of the Amazon best-selling book Transform Your Body Transform Your Life, which explains his unique and proven five-phase methodology, is host of the RNT Fitness Radio podcast, has been featured in the likes of Men’s Health and BBC, whilst regularly speaking across the world on all things transformation.

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