"Have you shared this with them?"
I'm no relationship expert, but one thing I've come to learn having worked with 1000s of clients is this:
Relationships can make or break a transformation.
- Before you start.
- On the way to the best shape of your life.
- Staying there, and becoming the person who does.
Most people we work with fall into the following categories:
- 35-55.
- 5-20+ years into marriage.
- Couple of kids, either young or teens.
- Made a bit of money, now in 2nd or 3rd decade of career.
- Living in big metropolitan cities.
- Lost control of their health and body composition along the way, or never really figured it out.
This transformation exposes the autopilot. It becomes a mirror to the reality of the relationship. One big change, like a transformation, lights up every misalignment in the relationship. Fast.
Everything from their values, habits, lifestyles and priorities get put under the microscope. At a deeper level, what triggers everything is a lack of communication.
Phase 1: Before It Even Begins (The Resistance)
"You've wasted money on this kind of thing before."
"You've failed every other time, why is this different?"
At the root, it's either a sense of "here we go again...", or "we're not doing this".
Resistance at this stage of the journey is dangerous. It can keep both partners stuck living the typical life "one more year", only to look back thirty years later and realise nothing has changed.
Phase 2: During The Journey (The Friction)
If one slips past phase one, but struggles during the journey, it's because the partner had no idea what was coming.
What seemed like a great idea on paper, getting into shape, has now become new foods, routines and boundaries the partner didn't sign up for.
And not just in the household, but in social settings, something which maybe wasn't part of the deal.
The trap of "not being rude or rigid" starts blocking results. Or the fear of being "that person" grows.
With a lack of genuine support, self and mutual sabotage takes place.
- You find yourself eating whatever at social events.
- You satisfy your partner's needs by eating what he/she wants.
- Sly remarks from your partner become a little more often.
It's in these little remarks where the cracks appear. It highlights a lack of value alignment, but also, a fear of letting down the social status or order of doing things.
Phase 3: The Longer Term (The Drift)
If phase two was a surprise, it only gets worse. No one signs up for this.
One person misses the way things were. The other person will be thinking "I've changed so much I don't recognise who I am anymore".
This disparity creates fear on both sides. The transformed person fears they've outgrown their partner, and that he or she won't keep up.
The unchanged partner is sitting with something quieter, and rarely says out loud:
“Will you outgrow me?”
But this is no longer simple. This is a mature, established relationship with deep roots and ties: children, societal status, financial obligations and a fear of judgement.
The Root Cause: Alignment and Honest Communication
It amazes me how few couples speak to each other outside of the mundane busyness of life, chores and domestic duties.
Date nights are a thing of the past. Sex is never on the cards. Open and honest communication has all but disappeared.
So the friction gets soothed instead of solved. And it gets soothed with vices, the ones that show up in the lonely pockets of the day, usually in secret:
Overeating. Pornography. Doomscrolling. Trash TV. Alcohol.
Or it shows up as never quite sticking to the plan, at home or in social settings, because the plan is easier to abandon than the conversation is to have.
Without sharing priorities, values, and dialogue, going through a transformation is going to be a slog.
So what do you do?
The Mistake Almost Everyone Makes
Here's the part that catches people out. When they finally talk to their partner, they get it wrong in one of two ways. They either try to recruit them, or they ask for the wrong thing.
It feels like sharing, but lands as a threat. Because every time you try to convince your partner to join you, you confirm the exact fear driving their resistance: you need to change to stay relevant to me.
So they dig in harder.
The fix for both is the same: get specific, and get honest. Not "come to the gym," or "be supportive."
Instead:
"Ask me how my session went."
Specific is something they can say yes to. Vague is something they can only fail at.
And that starts with you being clear on the why yourself.
The 7 Whys
One reason your partner never "gets it" is that they don't know why you want to change. Circle back to the conversation I opened with, they're not mind readers. All they've heard is "I want to lose some weight," and weight loss alone is never enough. It triggers defensiveness, not support.
Put "Why am I doing this?" at the top of a sheet of paper. Answer it. Then ask why again. Keep going until you hit the answer that scares you a little to write down. That one's the truth. Everything above it was surface.
Then sit down together and work through it, real, raw, unguarded. This is where the buy-in comes from. Skip the depth and it falls on deaf ears.
It's not a one-and-done. As you change internally, you'll need to have it again, maybe at every phase. Which is exactly why you need something that keeps the conversation alive.
The Relationship Ritual
At a recent Lifestyle Design workshop in London, I shared a ritual my wife and I have run since 2019.
We started it because I was working extremely long hours, and I was turning up to dates exhausted, sometimes even falling asleep!
This was prior to us moving together, so the limited time we did spend together was poor quality.
Communication was lacking, and the ritual was born. It consists of a dedicated journal, used every week, split into five parts:
- Appreciations of one another, at least three.
- Together to-dos for the week.
- Plans for good times this week, not next month, not next year.
- Opportunities to improve.
- Wins for the week.
All because of part four.
If direct, honest conversation isn't your strong point, raising issues feels impossible. The ritual is the best workaround I've found, it makes the hard conversation a routine instead of an event.
For example, my physical fitness runs as a consistent top priority in my life. Not in a "stay in shape and look after my health" way, but in a serious personal development pursuit. My wife knows this well. She knows for me to function at my best in business and in the family, carving out more than the typical "three 30 minutes a week in the gym" is required. This runs both ways, and I know what she needs to fill her cup in order to function at her best.
By the way, you'll tell yourself you can't find thirty minutes a week for this ritual. Work, kids, life. "Busyness." That excuse might be the exact thing keeping you from the life you want.
Then Stop Talking (And Lead By Example)
Here's the part people get backwards.
Once you've shared your why, the work shifts. You don't keep selling it. You don't keep inviting them to the gym. You don't report back on every session or quote another podcast at dinner.
And slowly, the resistance flips. Not because they suddenly want to get shredded. But because they feel secure again. Some of the best transformations I've seen in couples started with one person, in silence, becoming impossible to ignore.
When You Do It Together
The Transformed Marriage
The right partner can make or break your goals. It's one of the greatest determinants of your quality of life. I've had terrible relationships in the past to know exactly what I wanted when it came to marrying my wife. I was very specific in what I was looking for, and I did not compromise. I wanted someone who I could grow with, and did not require me to feel whole to avoid neediness or operating from a sense of lack.
Through every life change, I've made it a priority to communicate my evolving desires and challenges to stay on the same page as we navigate life together.
There's nothing worse than coexisting with another person living the typical life society writes for you. I don't want that for anyone.
What I love about what we do is maybe for the first time, it forces you to wake up, think about your decisions, and scrutinise whether they are right for you or not.
Hard conversations take a few minutes. People procrastinate and pay the price of pain for years.