On another episode of #AuthenticAF we discuss the real competition we’re facing in our industry, the strategic food addiction created by big companies, childhood associations formed with food, the power of your inner circle, commonalities of fad diets, and why your environment is so critical for your long term success in everything you do. This one’s a fascinating insight into how when we think competition in the fitness world, we’re up against industries whose sole focus is to have you addicted to the opposite behaviour we espouse.
“The diet itself is the easy part to follow, you’ve now got to create the lifestyle for the future, and that’s the hard bit.”
- Akash Vaghela
00:00 – Intro
02:00 – The real competition: Netflix and fast food
09:03 – Food and social conditioning
11:50 – Socialising and surrounding yourself with like-minded people
17:58 – Staying in shape vs quick fixes
18:59 – Fad diets
24:40 – The connotations of the word ‘diet’
26:42 – Diet ‘tribes’
31:42 – Myths around salt
39:05 – The team’s experience of fad diets
45:57 – Intermittent fasting
53:39 – Replacement foods
57:12 – GOMAD diet
59:53 – Squats and pullovers
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