Episode 197 – Ricky Shah: How People Really Make Decisions

Episode 197 – Ricky Shah: How People Really Make Decisions

On this episode of #RNTFitnessRadio I am joined by long-term member, Ricky Shah, who to this day, is still the most impressive physical starting point I have seen on an application form. At the start of my book, I say: getting in shape is easy, staying in shape is a whole different ball game. Ricky knew this so decided to come to us for one reason, and for what we are best at: to learn how to stay in shape, make continuous improvements, and truly transform your behaviour, mindset, and identity to be your best self. Where this podcast gets interesting is when we tap into Ricky’s consumer psychology background, and explore themes of decision fatigue, food variety, reversions to the mean, and the most popular meal in the UK. He has recommended some books to read more on these topics, for which I have linked in the show notes below.

“In order to succeed, you need to be innovative.”

Ricky Shah

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For any podcast suggestions, or if you’d like to get in touch, please do so on podcast@rntfitness.comhere. We’d love to hear from you!

If you’re in the UK, and you use supplements, I’d highly recommend checking out Reflex Nutrition, where they’re giving you up to 40% on all their range if you use the code PTRNT at checkout. I’ve been using Reflex for nearly a decade, with their Micro Whey being one of my favourite whey proteins. It’s grass fed, hormone free, and digests so well compared to most on the market. Check out their full supplement range, including all your transformation basics and plant based alternatives, on https://reflexnutrition.com/ and use PTRNT at checkout for up to 40% off. 



[00:00] – Ricky’s Journey (Intro)

[03:30] – The reason why he met RNT

[04:35] – Weight loss and rebound

[06:20] – How he managed to change his thinking

[09:23] – Principles he applied to his training

[12:45] – Love for learning

[15:00] – Integrating something in his lifestyle

[20:25] – Nutrition Repertoire

[22:20] – What should be done to shift behavioral patterns

[27:25] – Reflection about mastering body composition

[29:30] – Rules he follows day to day

[31:40] – What make him stop doing what he sees form others

[36:10] – Change in the coping mechanisms

[38:42] – Getting back to who he was before

[41:25] – Long-term body goals

[44:25] – Athletic side

[45:37] – Wrap up

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Akash Vaghela is the Founder of RNT Fitness, where his mission is to see a world where everyone experiences the power of a physical body transformation to act as a vehicle for the greater good in their lives. Akash has produced 200+ blogs, 100+ videos and hosts the RNT Fitness Radio podcast, which has amassed over 110,000 downloads in 90+ countries across 100+ episodes. Alongside this, he's been seen in Men's Health, BBC, T-Nation, Elite FTS and the PTDC, while also regularly speaking nationally and internationally on all things transformation.